The western society regards Chinese fashion with a set of misconceived ideas. All we seem to know about this industry is that it produced a lot of counterfeits for a reduced amount of money. However Chinese fashion is more than this and people should realize once and for all that China has fashion talents and people with sense of fashion. To put all these together, the Chinese Magazine does a great job in combining the western influences with the Chinese traditional designs, giving birth to a unique style. Read on and find out more interesting information about the Fashion Magazines in China, how they have appeared, what they used to look like and what they look like now.
Fashion Magazines in China can be classified depending on 5 eras of fashion that were influenced by different historical or social factors. The Fashion Magazine has appeared in this Asian country from the late 19th century in what is called the Shanghai courtesan era and has continued into the feminist era of the early 20th century. It is believed that the cosmopolitan magazine and lifestyle has emerged in Shanghai in the 1920s. One of the oldest Chinese Fashion magazines is however considered to be the Ling Long magazine that was printed from 1932 until 1937, mainly in Shanghai.
The 1990s brought around a new style in what concerns the way of dressing up, the mentality of the peoples and obviously the way in which a magazine was conceived. In this period, one could basically find two types of Fashion Magazines, one being the tailor magazine, and the other being the Consumers magazine. The first was targeted towards fashion trade and it is much more successful than the latter that was aimed at consumers. The first type of this sort of magazine was called Shizhuang and the second was referred to as Xiaofeizhe.
Nowadays, the market for Chinese magazines is much more diversified especially since one can find basically all the lifestyle magazines there are produced in the western countries. Magazines such as Cosmopolitan, Elle, Bazaar, Vogue, esquire and Marie Claire are the most preferred such magazines amongst the Chinese readers. However, some Chinese magazines are also increasing in popularity and these include Ruili: Fushi metrong or Rutli: Yiren fengshang. According to the statistics, Shishang Cosmopolitan is the most read fashion and lifestyle magazine by Chinese women, followed by Yiren fengshang, the second most circulated Fashion Magazine in China.
In the end, popular Chinese Fashion Magazines are the magazines that we are already used to and fashion is perceived in China as it is in the western society. The Chinese Fashion magazine however finds a way to combine the western fashion concept with the Chinese traditional one, also considering the authoritarian regime of the country.